In 2025, WGIC strengthened its digital engagement and social media strategy with a clear focus on delivering visibility, recognition, and thought-leadership opportunities for member companies. Through a structured, value-driven communications program across YouTube, LinkedIn, CRM newsletters, and the WGIC website, WGIC consistently translated member expertise, innovation, and collaboration into high-quality digital content.
Throughout the year, WGIC developed and published a diverse portfolio of member-driven content formats, ensuring that WGIC’s platforms functioned not only as communication channels but as value-creating media assets for members and partners. This approach balanced always-on editorial delivery with high-impact campaign peaks around major initiatives and convenings.
Horizons Podcast (YouTube)
Amplifying Member Voices and Industry Dialogue
The Horizons Podcast remained one of WGIC’s flagship digital platforms in 2025, serving as a primary vehicle for member storytelling, executive visibility, and industry dialogue. Building on the Member Spotlight format introduced in 2024, WGIC significantly expanded podcast programming in 2025 through new series and structured playlists, including committee-led episodes, executive conversations, and insightful dialogue series on geospatial + AI.
These conversations enabled WGIC members, partners, guests, and committee representatives to share their expertise on emerging technologies, policy priorities, project funding models, workforce challenges, and real-world applications of geospatial solutions. Through thought-provoking long-form interviews and crisp short video bytes, the Horizons Podcast ensured sustained, year-round exposure for member voices across WGIC’s owned digital channels.
Member Case Studies
Showcasing Real-World Geospatial Impact
In 2025, WGIC introduced a member case study content stream, enabling member companies to showcase the power of geospatial technology and real-world applications through impactful storytelling. Each case study highlighted customer challenges, solution approaches, technology deployment, and key results, demonstrating how geospatial innovation delivers tangible value across sectors.
Published on the WGIC website and amplified across WGIC communication channels, these case studies strengthened long-term discoverability, credibility, and market visibility for member achievements, while providing the broader community with concrete examples of applied geospatial solutions.
WGIC Events Promotion – Horizons 2025 & Horizons+ Dinner
Inaugural Flagship Event
WGIC Horizons 2025 in Denver marked a defining milestone in 2025 as WGIC’s inaugural flagship event and a major driver of digital content production. The team supported the conference with a coordinated digital and print communications plan that spotlighted speakers, partners, and key themes, and through live event posts. The post-event storytelling extended the life and reach of Horizons 2025 well beyond in-person participation.
Through videos, visual highlights, interviews, and recap content, WGIC transformed Horizons Denver into a sustained digital narrative, reinforcing member visibility and strengthening WGIC’s position as a global convening platform for the geospatial industry.
Expanding Executive-Level Engagement
In late 2025, we introduced the Horizons+ Dinner series, creating a new format for deeper, executive-level dialogue and relationship building within the WGIC ecosystem. The team supported the launch through targeted communications and cross-platform promotion, strengthening visibility for guests, sponsors, and partners, while expanding our event storytelling beyond large-scale convenings.
LinkedIn and Newsletter Growth
WGIC’s LinkedIn presence continued to expand steadily in 2025, reaching 9,452 total followers, representing a 27% year-on-year increase. While new follower acquisition normalized following the exceptional growth in 2024, overall audience size continued to grow consistently, confirming long-term interest in WGIC content and initiatives.
Newsletter performance strengthened significantly alongside LinkedIn growth. Newsletter article views increased by 58%, and newsletter subscribers grew by 33% year-on-year, demonstrating sustained demand for long-form content and deeper engagement beyond social feeds. These gains positioned the newsletter as one of WGIC’s most effective owned communication channels.
Horizons Newsletter (CRM) Performance
CRM-based Horizons Newsletter activity expanded in parallel with WGIC’s growing event portfolio. Year over year, email opens increased by 30%, reflecting broader reach and visibility, while bounces declined by 6.5%, highlighting improved database quality and ongoing CRM hygiene.
YouTube and Video Content Expansion
2025 marked a significant step forward for WGIC’s video strategy. Following the expansion of the Horizons Podcast, member and partner spotlight episodes, and committee podcast series, WGIC’s YouTube channel transitioned from a low-activity platform into a steadily growing content hub. Compared to 2024, YouTube views increased by 167%, watch time grew by 138%, and new subscribers rose by 72%, with the total subscriber base more than doubling year over year.
Website Performance and User Experience
WGIC’s website experienced substantial growth in 2025, driven by increased content publishing, event promotion, and improved navigation. Active users increased by 177.1%, reaching approximately 23,000, while page views grew by 85.0% year over year. Event interactions rose by 288.9%, reflecting higher user engagement across the site.
