Geospatial Industry In A Pivotal Stage of Maturity and Expansion 

Alain De Taeye, Vice-Chair, Patron Board, WGIC 

Sourcing and curating high-quality, comprehensive geospatial data are complex and expensive processes. Even as we see the need and demand for geospatial data growing exponentially, no single company or entity is in a position to master, produce, and meet the expanding demand alone. This awareness within the industry has brought about an increasing openness to embrace collaborative mapmaking and geospatial data creation. Today, open and user-generated data are combined with proprietary data in a complete quality-checking environment to create thematic data used in many applications. This has become more important today than a year ago, and the industry will see this trend expanding. 

Real-time Geospatial Data and Digital Twins  

While creating geospatial data is one degree of complexity, maintaining that data up-to-date in real-time is a challenge of the next level. Real-time maps have to reflect changes in reality immediately, and the map itself has to find its way into different applications in real time.   

This expectation for constant data refresh is growing massively, especially in the consumer segment. Traffic is a perfect example. One would want to know where and how long one would spend in a traffic jam when driving into one. Also, as an application grows in volume, it receives more user feedback. End users expect that whenever they provide feedback, it is processed immediately and leads to updates of the application and application data. This presents a big challenge for geospatial data producers even as it creates a business opportunity.  

Take the case of digital twins. The expectation is that a digital twin of an asset or a physical infrastructure is continuously updated and changes with the reality on the ground. The value of the digital twin deteriorates massively if not kept up-to-date. This is the case in most, if not all, applications.  

Fortunately, several technologies are available to keep the enormous volume of geospatial data fresh and up-to-date. The proliferation of robust sensors and their ubiquitous use facilitate continuous change detection. AI then interprets those changes and turns them into information that keeps the data current.  

Policy for Greater Innovation 

This is not a simple problem, though. It requires new ways of maintaining geospatial data and an ecosystem where innovation can thrive. It calls for forward-looking governments to introduce enabling policies. While a few governments recognize the need for greater innovation and facilitate a conducive policy environment, some governments’ rules and legislation limit or slow geospatial innovation.  

The World Geospatial Industry Council (WGIC) and its member companies are advocating for the right policies, especially those that enable innovation, which is the need of the hour. Further, the policies should allow greater collaboration between public organizations and private enterprises to accelerate the speed and ease of innovation, especially in geospatial data and applications.  

Need for Geospatial Professionals  

The reality of our industry is that the demand for geospatial data and applications is growing exponentially, but we do not have enough geospatial specialists to support the demand. Universities are unable to create a good pipeline of geospatial professionals to bridge this demand-supply gap. This situation calls for urgent action.  

Promoting geospatial education and training, imparting the right skills, and making the industry more attractive for young people have become critical. On the other hand, we also need to open the sector to people beyond geospatial expertise.  

AI can transform how geospatial information is consumed. As conversational interfaces begin to use AI, we will be able to use natural language to query spatial data or even solve geospatial problems. This facilitates easier access to geospatial data and applications so that people with varied IT expertise, not necessarily geospatial, can use them effortlessly. As such, this expands the user base to a much broader audience.  

Conclusion 

The geospatial industry is at a pivotal stage of maturity and expansion, bringing several challenges. It is imperative that geospatial companies join forces with collaborative platforms such as the World Geospatial Industry Council (WGIC) in greater measure. Together, we are a force to reckon with to act, influence, and bring about the requisite changes to exploit the massive business potential ahead of us all.  


WGIC Is A Strong Community Creating Immense Impact 

Gratitude! As I reflect on my first full year as the Executive Director of WGIC, I am filled with gratitude. It has been an exciting year of getting to know each of our member company executives better, professionally and personally. We are a strong community working together and creating an immense impact. As I go through the activity report, I am amazed at the scope and scale of our accomplishments during the year.  

Growth of WGIC was stronger than ever in 2024, with membership expanding by over 30%. This growth is a testament to the importance of WGIC in our industry and our three pillars: strengthening geospatial impact, advocating global policy, and co-creating business opportunities. Expanding membership allowed WGIC to allocate additional resources towards our committee work, industry events, and secretariat support for membership. We welcomed Helen Gilmartin as WGIC Associate Director at the beginning of the year. Besides anchoring the Funding and Sustainability Committee (previously called the Public-Private Partnership Committee), Helen intensified our efforts to gain new members. 

WGIC started the year with a strategic planning meeting focused on expanding our marketing communications and outreach. The team designed and launched a marcom campaign to spotlight member companies and their capabilities through long-form video interviews. We powered this up with an impactful social media strategy that augmented member visibility to the wider geospatial community, driving about 40% growth in LinkedIn followers. In addition, our signature bi-monthly Horizons Newsletter became a monthly publication and saw an increase of 420% in newsletter engagement. We will continue to build on the success of these initiatives in service to our members. 

Even as the committee work continued to be a cornerstone of WGIC membership engagement and output in 2024, we maintained a steady focus on events and outreach, participating in over 50 in-person and virtual engagements during the year. Workforce development continues to be a key concern across the globe as the industry expands and needs more talent to create solutions to address the complex challenges the world is facing. Even as progress is made with room for additional opportunities, WGIC will remain at the forefront of these discussions. More than ever, I believe the geospatial industry is well-positioned to make a difference in the world by embracing “geospatial in everything, geospatial for everyone.” Looking ahead, I see a solid foundation of community, committee engagement, knowledge, and outreach collectively built in 2024 and raising the bar to continue to create value for our members.  

The Board approved a first-of-its-kind event – Horizons – scheduled for April 27-29, 2025, in Denver, USA. The WGIC officers and secretariat have worked with the membership to host talks and discussions “for the industry, by the industry”. The unique single-track event is a rare opportunity to hear from business thought leaders leveraging geospatial, reflected in the theme “Moving Beyond Boundaries” as we expand our understanding of how geospatial and earth observation technologies are used. I hope you will be able to join us! 

If you are a long-standing member of WGIC, I thank you for your unwavering support over the years. If you are one of our new members, I welcome you to WGIC and look forward to working on our shared goals. If you are an officer, board member, or committee member, thank you for your service. And if you are part of the small (but mighty!) WGIC Secretariat, I appreciate your dedication and contributions to our community’s success.