The compass needle is indicative of the limitless nature of the brand. It gathers information from around the world and in all directions, guiding you through the globe. The red tip suggests to stand out and follow it. It also represents focus and precision.
The colour blue represents the oceans, that make up more than 70% of the earth's surface, and therefore need no recognition of their own. It also indicates vastness, open spaces and leaves a cooling effect.