Member Corner

Hexagon expands smart digital reality capabilities by acquiring Immersal

Hexagon announced the acquisition of Immersal Oy, a pioneer and leading innovator of spatial mapping and visual positioning solutions used to produce augmented reality (AR) applications.

Remco Takken July 21, 2021
Hexagon expands its smart digital reality capabilities with the acquisition of Immersal

Hexagon announced the acquisition of Immersal Oy, a pioneer and leading innovator of spatial mapping and visual positioning solutions used to produce augmented reality (AR) applications. 

“Hexagon has long been a leader in delivering smart digital realities that combine inputs from reality capture sensors with advanced visualisation software and tools to enable remote, location-based intelligence. This acquisition puts the power of these insights into the hands of those on-site, enhancing their field of view with superimposed digital information, meaning they can literally do more with what they see,” says Hexagon President and CEO Ola Rollén. “For example, direct access to information about an asset – while working with that asset – including step-by-step instructions on how to repair it, can streamline maintenance tasks while reducing material waste and re-work.”

Developing AI
Immersal has years of experience developing AI and machine learning-based spatial anchor technology, which “anchors” virtual objects or models for viewing on different devices in the same position and orientation. This unlocks a wide variety of location-based solutions and services – from consumer-oriented augmented reality applications in gaming and media and entertainment to digital twin solutions on an enterprise scale. Immersal’s technology can map large spaces – both indoors and outdoors – and, unlike other solutions, works both offline on-device and online using the Cloud Service. Founded in 2015 and headquartered in Helsinki, Finland, Immersal will operate as part of Hexagon’s Geosystems division. The acquisition has no significant impact on Hexagon’s earnings.

Immersal.com